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Costa Rica receives “Country Brand” in Latin America
November 28, 2011

Country Brand Index is the study made by FutureBrand, who proclaimed Costa Rica in the first place in Latin America, with the position 24 worldwide.


The interest for living in Latin America has been traditionally seen as something difficult due to the weaknesses perceived regarding safety, economic stability and social stratification. However, two decades of relative political calmness have allowed most countries of the region to confront these negative attributes in a positive and effective way.

Costa Rica occupies once more the first place compared to the other countries of Latin America, thanks to a study made by the consultant company FutureBrand.

Country Brand Index” is the study that also gave Costa Rica the position 24 worldwide, due to its system of values and natural beauty.

The investigation took place through a poll where more than 3.000 tourists participated, as well as international companies, who manage topics of culture, heritage, quality of life and other important aspects of a territory. They qualified a total of 113 countries.

The study indicates that the country climbed three positions compared to last year, which is considered a success, even though Costa Rica has confronted weaknesses in matters of safety, economic stability and social stratification.

The tourism brand of Costa Rica is located above countries like Brazil, Argentina and Chile, according to information from El Financiero.com

However, Brazil is the territory with the largest growth in the study compared to other zones of Latin America.

 
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